Whiskey 101: How to Actually Read a Label

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Three numbers matter most on a whiskey label: the age statement (how long it spent in the barrel, not how good it is), the proof (alcohol content — higher isn’t automatically better, it changes the drinking experience), and, if it’s a bourbon, the mash bill ratio, which shapes whether you’re getting a sweeter, corn-forward pour or a spicier, rye-heavy one.

Everything else — the story on the back, the typography, the “small batch” language — is marketing. Worth reading, not worth trusting blindly.

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